BW Mark 004

The logo, a simple yet striking rounded square enclosing a four-pointed star, felt like a whispered secret to Leo, the lead designer. He called it "Stella Maris," Latin for "Star of the Sea," a name as captivating as the design itself. The client, a fledgling navigation app company, needed a brand identity as bold and reliable as the open ocean.

Leo's first brushstrokes were hesitant. The logo, with its clean lines and subtle curves, felt both modern and timeless, almost mystical. He decided against a literal interpretation; no maps or compasses for this brand. Instead, he focussed on the feeling of guidance, the promise of safe passage.

Stella Maris needed a color palette that reflected the vastness of the sea. He chose a deep, oceanic blue, the color of trust and stability, accented by a soft, sandy beige that hinted at the warmth and comfort of arrival. The font, a custom sans-serif with a hint of nautical flair, was designed to be both elegant and easily readable, even on a small screen.

Leo's muse then turned to the brand voice and message. Stella Maris wouldn't be just about navigating from point A to point B; it would be about the journey, the adventure, the thrill of discovery. He envisioned advertisements filled with breathtaking scenery, inspiring travelers to explore new horizons with confidence. The overall tone: adventurous, yet reassuring, innovative yet familiar – just like the subtle curves and lines of the logo.

The final brand identity was a harmonious blend of sophisticated simplicity and adventurous spirit. Stella Maris wasn’t just a navigation app; it was a guide, a companion, a promise of smooth sailing, even across the stormy seas of the digital world. The simple rounded square with its radiant star had become a beacon, guiding users towards new discoveries, one adventure at a time.